I had initially titled this entry “Take Care Of Your DJ Equipment”, but then I realized that you should really take care of any piece of DJ equipment you get your hands on as it is a reflection of your own person and work ethic.
Presentation | It makes sense that anyone would want to take care of their financial investment. However, I see it all the time. DJ’s using equipment that is missing buttons, or is malfunctioning. A broken piece here or there. The equipment you present to your customer is a representation of you. Think of how you dress to a certain event. If you’re not dressed properly, you won’t fit in. You’ll stand out and not in a good way. The same applies to equipment. You can’t claim to be a professional when your equipment doesn’t look professional. Keep it clean and in perfect working condition.
Private Gigs Especially Weddings | For those of you who don’t think that presentation is everything, remember the following: Your customer has spent a small fortune to be sure that their event looks great. You can’t let your equipment stand out in a way that isn’t aesthetically pleasing. A DJ facade goes a long way. Don’t promote your business in any of your equipment that is seen by the public. This isn’t a show (for those of you who like to place stickers everywhere). Let your business cards do the promotion. Promote yourself on the mic if appropriate. I’ll go as far as saying that your DJ name scattered on the back of your laptop for everyone to see is just tacky.
DJ Residencies | Perhaps at these types of venues, presentation will have less of an impact to the customer. However, your equipment should be functioning properly. Turntables with missing or broken parts will only hinder your performance and that of any guest DJ’s. Some DJ’s perform at their residency with their own equipment and take care of it because they paid for it. If a residency provides their own equipment for DJ’s to use, you should still take care of it and maintain it if possible. After all, it is a privilege to be in a position where you don’t have to use your own equipment. Always protect your equipment as if it were your own.
Shows | You can make an exception here when it comes to promotions. It’s your show. If your equipment has stickers, this is probably the only place it is acceptable. You’re branding yourself. There may be other acts performing, so sure, have that sticker of your DJ name on your laptop. Get your 30 minutes of fame or whatever.
Rentals | If you’re a DJ that has a rider, make sure you specify that everything has to look professional. No broken parts, etc. It will affect your performance. Promoters will try and save money wherever they want, and sometimes they won’t rent equipment. They’ll ask their connections to supply equipment for the event. A lot of times, this equipment belongs to guest DJ’s and you never know what you’ll expect.